VML
Summer 2025 Internship
Position: Account Management Intern
Assisting in supporting day-to-day client communications, helping coordinate integrated campaign deliverables, and collaborating across creative, strategy, and production teams to keep projects on track. I gained hands-on experience in brand stewardship, internal workflow management, and the agency-client relationship process while contributing to meaningful work for Colgate-Palmolive, home and personal care.
Cookies & Screme — OREO Emerge 2025 Intern Project
As part of the VML Emerge 2025 intern program, I collaborated with a cross-functional team to develop Cookies & Screme, a fully integrated Halloween campaign for OREO. Our goal was to reposition OREO as a must-have Halloween treat by tapping into the cultural ritual of scary movie nights. Through strategy, concepting, and creative development, we launched a campaign that turned screams into sweet rewards. From an interactive microsite that converted horror movie screams into OREO discounts, to social-driven activations, experiential ideas, and influencer kits, we crafted a cohesive 360° campaign aimed at Gen Z and millennial parents. Our team’s pitch was selected as the winning concept and presented to the OREO client team.
